Passive research panels explained
Modified on: Wed, 8 Nov, 2023 at 2:22 PM
We operate two invite-only passive research panels. In the UK, we have MAX and in Indonesia, Thailand, Philippines, Malaysia and Singapore, we have the AMPD Digital Profiler Panel. These panels are opt-in and use a simple piece of technology that collects anonymised behavioural data for market research while the app runs.
These passive panels let us provide more reliable market research insights to our clients - and in turn pay the panel members points without taking tasks. Traditional market research techniques can be prone to human error; even when you’re answering survey questions as honestly as possible, you might not remember exactly what advertising you’ve seen or where you’ve shopped.
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